Cookie Policy
Last updated: February 9, 2026
This Cookie Policy explains how Marcstrat Ltd ("we," "us," or "our") uses cookies and similar tracking technologies on our website. By using our website, you consent to the use of cookies in accordance with this policy.
What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work efficiently, improve user experience, and provide information to website owners.
Cookies can be "persistent" (remaining on your device until deleted or expired) or "session" cookies (deleted when you close your browser).
Types of Cookies We Use
1. Strictly Necessary Cookies
These cookies are essential for our website to function properly and cannot be disabled. They include:
- • Authentication and security cookies
- • Session management cookies
- • Load balancing and performance cookies
- • Cookie consent preferences
Examples:
- •
session_id- Maintains your session state - •
cookie_consent- Stores your cookie preferences - •
auth_token- User authentication (for logged-in users)
2. Analytics and Performance Cookies
These cookies help us understand how visitors use our website, allowing us to improve functionality and user experience. They collect anonymous information about:
- • Pages visited and time spent on each page
- • Click patterns and navigation paths
- • Traffic sources and referral websites
- • Device and browser information
- • Error messages and performance metrics
Services We Use:
- • PostHog: Product analytics and session recording
Data retention: 90 days | Privacy: posthog.com/privacy - • Vercel Analytics: Website performance monitoring
Data retention: 90 days | Privacy: vercel.com/legal/privacy-policy
3. Functional Cookies
These cookies enable enhanced functionality and personalization, such as:
- • Remembering your preferences (language, region)
- • Storing form data to prevent re-entry
- • Providing personalized content recommendations
- • Enabling live chat and support features
Examples:
- •
user_preferences- UI preferences and settings - •
language- Selected language preference - •
roi_calculator_data- Saved calculator inputs
4. Marketing and Advertising Cookies
These cookies track your browsing habits to deliver relevant advertising and measure campaign effectiveness. They may be set by us or third-party advertising partners.
- • Track ad impressions and clicks
- • Measure conversion rates
- • Build user interest profiles
- • Prevent showing the same ads repeatedly
- • Enable retargeting campaigns
Third-Party Services:
- • Google Ads: Advertising and remarketing
Opt-out: adssettings.google.com - • LinkedIn Insight Tag: B2B advertising and analytics
Opt-out: LinkedIn Privacy Settings - • Facebook Pixel: Social media advertising
Opt-out: Facebook Ad Settings
Third-Party Cookies
Some cookies on our website are set by third-party services. We do not control these cookies, and you should review the privacy policies of these third parties:
Analytics & Product
- • PostHog - Privacy Policy
- • Vercel Analytics - Privacy Policy
Advertising
- • Google Ads - Privacy Policy
- • LinkedIn - Privacy Policy
- • Facebook - Privacy Policy
Infrastructure & Services
- • Firebase (Google) - Privacy Policy
- • Stripe (Payment Processing) - Privacy Policy
How to Control Cookies
You have several options to manage or disable cookies:
1. Browser Settings
Most browsers allow you to control cookies through settings. Here's how:
- • Chrome: Settings → Privacy and security → Cookies and other site data
- • Firefox: Settings → Privacy & Security → Cookies and Site Data
- • Safari: Preferences → Privacy → Cookies and website data
- • Edge: Settings → Cookies and site permissions → Cookies and site data
Note: Disabling cookies may affect website functionality and your user experience.
2. Industry Opt-Out Tools
3. Do Not Track Signals
Some browsers have "Do Not Track" (DNT) features that signal websites you do not want to be tracked. However, there is no industry consensus on how to respond to DNT signals. We currently do not respond to DNT signals, but we respect your privacy choices made through our cookie consent tool.
Detailed Cookie List
| Cookie Name | Type | Duration | Purpose |
|---|---|---|---|
session_id | Necessary | Session | Maintains user session state |
cookie_consent | Necessary | 1 year | Stores cookie preferences |
_ph_* | Analytics | 1 year | PostHog analytics tracking |
_ga | Analytics | 2 years | Google Analytics user ID |
_fbp | Marketing | 3 months | Facebook Pixel tracking |
li_* | Marketing | 6 months | LinkedIn advertising |
Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or relevant laws. We will notify you of significant changes by posting a notice on our website or updating the "Last updated" date at the top of this page.
Questions About Cookies?
If you have questions about our use of cookies or this Cookie Policy, please contact us:
Marcstrat Ltd
128 City Road, London, EC1V 2NX, United Kingdom
Email: privacy@marcstrat.com
General Inquiries: info@marcstrat.com
Related Policies
- • Privacy Policy - Learn how we collect and use your information
- • Terms of Service - Review our terms and conditions